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Last week I talked about how to take a vacation when you're the leader of the band. This week I want to talk about summer sales. Many sales people and just as many business owners bemoan their annual summer sales slump. Their numbers are down and they just can't understand it. It's as if their whole business is paralyzed because sales dry up or customers are on vacation. In my experience, that's hogwash. When you take that attitude, you are selling yourself a bill of goods not worth the paper i...

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/p> Customer retention is nowadays on of the most important areas of customer strategy because of the continuous rising of the customer acquisition costs. Companies that have placed great efforts and money on customer retention are the mobile firms. It is easy to see that customer retention is crucial for the wellbeing of their companies. Customer retention strategies can include, for telecom firms, several additional offerings that are used to consolidate a customer's relationship or self-servi...

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CRM software comes for Customer Relationship Management software and it is and industry term for software solutions that help business companies managing customer relationships in an organized way. The concept of CRM software or solutions has appeared along with the customer's demand to have a better communication with the company that sells a certain product. This is why, in the last few years, CRM software transformed the enterprises product-centric view into a costumer-centric one. Sometime...

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I have noticed in the last few months a lot of discussions on CRM solutions and software in the forums. And it is a very positive thing that people started to talk about the CRM concept that will probably change the future business arenas. But there is a little misconception about the CRM term. I will now explain: CRM comes for Customer Relationship Management and it is some kind of information technology industry term for strategies, software, methodologies and other help the company to manag...

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As you know, the customer acquisition is the marketing goal of acquiring new customers; selling products to people who were not already customers. Customer acquisition and retention are the most important things for almost every company. However, just as everything comes with a certain cost, customer acquisition has its own price. So, customer acquisition costs are the marketing and advertising expenses needed to turn a prospective customer into an actual customer. This can include money spent t...

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b>Going Underground: The role of underground movements in modern organisations Forget about empowerment. Forget leadership training. Forget coaching skills. The way to make a difference to your company is through rebellious underground movements. But underground movements are a Bad Thing. They work against the hierarchy and against the good of the organisation that they inhabit. Rebellion undermines the leadership and weakens the shared direction of an organisation. Then again, underground m...

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If you are considering striking out and starting a new business, you have probably been investigating what are known as "business opportunities". A business opportunity is usually a complete package that contains a product or line of products, and a marketing strategy for selling that product. Any business opportunity worth considering will either have a track record that you can investigate and evaluate, or it will have a clear statement of the plan, the potential, and the up-front costs. Befo...

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First impressions can mean the difference between closing the deal of a lifetime or getting shot down in flames. When meeting with a client or a customer for the first time, or interviewing with your prospective employer, you have just a few minutes to make a first impression that determines the success or failure of your mission. Be on Time "My number one pet peeve is when people show up late," says Jay. Most businesspeople agree. No one likes to be kept waiting. "If you want to make a good imp...

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Is it me or am I the only one who was oblivious to the auto transport industry before 5 years ago? It appears to me that there are auto transport companies popping up all over the US, seemingly overnight. Where was this industry 10 years ago. In fact, I only first heard the term 'auto transport' about 5 years ago. There are a few reasons for this phenomenon. Not surprisingly, this has to do with the internet. What most people don't understand about the web is that it has spawned entire new cotta...

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